Search query optimization is where 80% of the wins live. We treat Performance Max as a paid lab — full placement transparency, not a black box.
Performance Ads
Every AED tracked.
Every conversion attributed.
Most paid budgets leak because creative, audiences, and tracking don't share a feedback loop. We rebuild the loop — across Google, Meta, programmatic, and TikTok.
150+
Campaigns Managed
8×
Avg. ROAS
Server-Side
Attribution Stack
What we believe
Three ideas that shape every
campaign we run.
01
Attribution before creative.
If you can't see what worked, you can't make more of it. We set up tracking first — even when it's less fun.
02
Channels feed each other.
Paid that doesn't make organic cheaper is a leak. We optimize across the system, not per platform.
03
Spend that doesn't tie to revenue is theatre.
Impressions and reach are intermediate signals. The KPI is ROAS or CAC, full stop.
Where we run paid
Four platforms. One opinion
per platform.
Advantage+ Shopping is necessary but not enough. We layer manual prospecting and bottom-funnel retargeting on top, so the algorithm has runway.
Creative is the optimization knob. We brief, edit, and iterate weekly — not monthly. Hooks tested in batches of 6+.
Connected TV, native, audio — worth running only when retargeting depth or audience scarcity demand it. We'll tell you if you don't need it.
Recent Engagement
One example of what
the system actually does.
8.2×
ROAS
up from 2.1× baseline · 6 months
60% of spend was broad-audience. Attribution was last-click only. The landing page didn't qualify before checkout. We moved the spend, rebuilt the funnel into three qualification steps, and switched to data-driven attribution across Google + Meta.
- 0160% of paid spend shifted from broad audiences to high-intent search + retargeting
- 023-step LP qualification funnel before checkout
- 03Data-driven attribution across Google + Meta
What we don't do
Just as important as
what we do.
Set-and-forget campaigns
Daily optimization is the only kind that scales.
Vanity metric reports
Impressions and reach don't pay rent.
Tier-based pricing
Every system is scoped to your goals. Not a package.
Black-box Performance Max
If we can't see placements, we can't optimize.
Paid Ads, asked & answered
Questions founders actually
ask us.
No, and you should walk away from any agency that does. What we do guarantee: weekly performance reviews, full attribution visibility, and the discipline to kill anything that isn't working — including our own ideas.
Let's get to work
Stop guessing.
Start compounding.
30-minute call. We'll audit what you're running, show you where the leaks are, and tell you honestly whether we're the right fit.