Properly. Custom events, parameters, consent mode v2, server-side via GTM. The setup most agencies cargo-cult — done right the first time.
Analytics & Data
Know where you win.
Know where you leak.
Most companies have dashboards that confirm what they already think. We build dashboards that change what you do — full-funnel attribution, from click to revenue.
100%
Decisions Backed By Data
Daily
Live Reporting
Server-Side
Attribution Stack
What we believe
Three principles behind every
dashboard we build.
01
Track what changes behavior.
A dashboard nobody acts on is a graveyard. We design for decisions, not for metrics.
02
Attribution is opinion, not fact.
Pick a model, document the bias, work with it. There is no 'true' attribution — only useful approximations.
03
Data hygiene first.
If the input is dirty, the output is dangerous. We audit before we report.
What we set up
Four layers. One source
of truth.
Data-driven, multi-touch, marketing mix where needed. We pick the model that matches your buying cycle and document where it breaks down.
Looker Studio, Metabase, or your BI of choice. Designed around decisions, not metrics. Every chart answers a 'what do we do next?' question.
Lead-to-revenue stitching. Salesforce, HubSpot, Pipedrive, Zoho — we close the loop between ad click and closed deal.
Recent Engagement
One example of full-funnel
visibility in action.
100%
Attribution Coverage
across web + app · 12 months
Mobile app conversions weren't tracking back to ad sources. iOS 14 had broken the chain. We rebuilt the stack — Firebase + server-side + post-install event mapping — so every install could be traced to its origin and ad spend could be optimized accordingly.
- 01Firebase + AppsFlyer integration with custom event taxonomy
- 02Server-side conversion API for iOS-compliant tracking
- 03Post-install behavior events tied back to original ad source
What we don't do
Default analytics habits
we refuse to ship.
Default GA4 setup
Default is broken. Custom or nothing.
Last-click reporting
Lies politely.
Vanity dashboards
Pretty charts, zero decisions.
Pretend iOS 14 didn't happen
Modeled conversions + offline uploads, always.
Analytics, asked & answered
Questions founders actually
ask us.
Yes. One-time audit ranges from AED 8K to AED 15K depending on stack complexity. You get a written report, a Loom walkthrough, and a fix list prioritized by impact.
Let's get to work
Stop guessing.
Start compounding.
30-minute call. We'll audit what you're running, show you where the leaks are, and tell you honestly whether we're the right fit.